CREATING AN ATTRACTIVE MENU OF THE INSTITUTION: USEFUL TIPS, DESIGN FEATURES, LATEST TRENDS

The menu of the establishment is one of the first things that visitors see. It plays the role of a business card and creates the first impression of a cafe or restaurant. That is why you should make sure that the menu is convenient, attractive and informative enough. We will tell you how to create a menu for a cafe to increase the profits of the institution.

Too many dishes, inaccurate wording, poor quality photos or inconsistency of design with the general atmosphere of the institution can significantly spoil the customer's impression. Carefully selected menu design for the cafe can contribute to its successful development and increase revenue. Thanks to him, it will be easy to draw the attention of visitors to the most popular dishes.

Simple but effective tips on how to make the menu for the cafe the highest quality and interesting for customers, will help you decide which appearance of the menu will be the most successful. Remember that its design should match the style of the brand and the design of the institution.

Before compiling a menu for a cafe, it is important to determine the list of all dishes and divide them into categories. The main purpose of such sorting is to highlight the most popular and profitable positions. In the process of forming the menu, it is important to consider the following recommendations:

The principle of the golden triangle.

1. According to research by psychologists, a person first looks at the center of the sheet, then focuses on the upper right corner and only finally studies the information from the top left. Arrange the most popular and lucrative dishes of your menu in the considered areas.

Use visual accents.

1. Colors and interesting schematic labels will help to highlight important information that deserves special attention of visitors.

Refuse to use currency signs.

1. The menu without specifying the currency can bring more orders. Also, try not to put prices in one column. It is better to use the original design scheme with names, numbers and photos of dishes. People will be more interested in studying such a menu.

Try to focus on value.

1. The menu of the restaurant should correspond to your brand and show visitors the pricing policy of the cafe. If your establishment differs from competitors at more affordable prices, you should inform customers. Focus on the prices of popular dishes or special offers.

Do not overload the restaurant menu.

1. Are you worried about how to quickly learn the cafe menu? So that your customers do not have problems with the choice of food, give them the opportunity to choose from 5-10 options. Try to choose the parameters and length of the menu according to the expectations of visitors. An assortment of six dishes with the best taste is enough for fast food menu items.

Use high quality photos.

1. A good image of the dishes next to their name and description can increase sales by 30%. But it is worth remembering that only a real and most realistic photo of the dishes on the menu will help to interest visitors and make them regular customers. Customers will be disappointed if they notice the inconsistency of the image in the menu of the dish.

A professional photographer with quality equipment and a qualified graphic designer will help you create a truly unique and attractive menu for your cafe.

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