MAIN TRENDS IN THE RESTAURANT BUSINESS: CONSUMER SERVICE, MODERN TECHNOLOGIES, CULINARY TASTES

Culinary art and modern restaurant business have their own trends that are constantly changing depending on the preferences of consumers. Tracking the interests and tastes of customers is important for chefs, restaurant owners and all employees of the catering industry. Due to the rapid development of technology, in recent years there have been significant changes in the culinary world. When planning to start or actively develop your own restaurant business, you should get acquainted with its main trends.

When visiting the restaurant, customers pay attention to almost everything from the appearance of the building to the way of cooking. When planning your own business, pay attention to the following trends:

1. Restaurant delivery service. Customers like to enjoy delicious dishes from the restaurant in the comfortable atmosphere of their own home. Therefore, such a service will help you increase the number of regular customers.
2. Kitchen with a minimum amount of waste. Environmental problems that lead to climate change make people think about the amount of waste and ways to recycle it. Therefore, some institutions offer innovative and original ways of using waste that does not affect the environment.
3. Favorable bonuses and offers. To increase the number of regular customers, try to use additional incentives, such as bonuses for ordering food from a restaurant in the evening.

Every decade in the culinary world is characterized by certain characteristic dishes that are liked by customers of this generation. An example of such culinary masterpieces is the fondue of the 70s. What dishes are popular with modern customers of the restaurant business?

Most modern establishments offer customers dishes with the addition of ingredients such as lemon or orange. You can diversify the taste with the help of such exotic citrus crops as pomelo, kumquat or yuzu. The use of these products in cooking will give the food an original sourness and unique flavor, which will be a surprise to many customers.

The business in the food industry largely depends on the chosen menu and the dishes offered to visitors. Try to use spices from around the world in cooking. Filipino, oriental and African flavors have been in demand by most gourmets for several years. Dishes of Ukrainian national cuisine also remain popular.

Visitors to Ukrainian restaurants are happy to order original seafood dishes. Squid, oysters and caviar are especially in demand in combination with popular international ingredients.

Many Ukrainians refuse to eat meat, trying to join the fans of vegetarian cuisine. When designing a menu for your own restaurant, create a section that presents food based on vegetables, legumes and alternative sources of protein.

The Internet and smartphones have significantly changed the life of modern man, influencing the method of payment for services and their ordering. Today, most services offer mobile applications and restaurants are trying to keep up with technological progress. Therefore, when planning your own business, pay attention to the following trends:

1. Digital menu. Thanks to the installation of digital menu panels in restaurants, restaurant owners can regularly change dishes and special offers for customers. They also help control the change in the cost of food over time, which will further encourage guests to visit your restaurant.
2. Touch tablets. Installing an easy-to-use touch tablet to place orders will significantly reduce the number of customers waiting in line.
3. POS systems. Mobile devices perform the functions of a cash register. Their main advantage over standard devices is ease of use and safety.
4. Delivery to public areas. In megacities and big cities, food delivery is very popular, but can take a long time. Therefore, it will be rational to deliver restaurant dishes to the park, supermarket or other popular place.

Use new approaches to cooking and restaurant business to attract more new consumers and develop your own establishment.

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